ICE

OXXO is the largest convenience store chain in Mexico. In 2018 we launched a campaign to communicate its new positioning: OXXO. A LA VUELTA DE TU VIDA (ALWAYS AROUND THE CORNER FROM YOUR LIFE). We developed an emotional concept piece that displays the importance of the bond that we have with all of our clients since we are always close to support them in all their needs, whatever they may be. All Mexicans have a beautiful story with OXXO and this spot is one of many.

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