THE STEPS IN TAKING A BATH

Ricitos is a traditional brand with different products for baby care, made with the best ingredients. We were challenged to rejuvenate the image of the product, character, and jingle, while maintaining the brand's purpose. We created a campaign that displayed how Ricitos is the best friend to transform a routine bathroom moment into a moment of enjoyment and unique connection with your baby. We highlighted the function of the rattle cap on the shampoo bottle and made it even more fun as the spot teaches you how to bathe in 3 fun and easy steps.

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